FLOHOM opens first luxury houseboat in NYC metro at Liberty Landing Marina

Why it matters: - FLOHOM is trying to turn floating lodging into a new hospitality category, and the New York metro debut puts that bet in front of one of the most visible travel markets in the U.S. - The Jersey City launch gives travelers a new alternative to hotels and vacation rentals on the Hudson River, with direct views of Manhattan and access to lower Manhattan transit. - FLOHOM said its broader expansion strategy includes three new markets by year end.

What happened: - FLOHOM opened FLOHOM 16 | Isaac’s Way at Liberty Landing Marina in Jersey City, New Jersey, on May 6, 2026. - The vessel is the first luxury houseboat in the New York metro market. - The launch marks FLOHOM’s debut in what the company describes as the country’s most competitive hospitality region. - Isaac’s Way is now available for reservations at flohom.com.

The details: - FLOHOM 16 is a U.S. Coast Guard-classified houseboat designed and outfitted as a luxury floating suite. - The unit is designed for up to four guests. - The interior includes brass dome pendants, coffered ceilings and warm wood flooring. - The rooftop deck offers 360-degree views, including the Manhattan skyline across the Hudson. - Guests can see the Statue of Liberty to the south and One World Trade illuminated at night. - FLOHOM 16 is within walking distance of the NYC ferry to lower Manhattan, the PATH train to the World Trade Center and Midtown, and Liberty State Park’s 1,200 acres of waterfront green space. - Liberty Landing Marina is owned and operated by Suntex Marinas. - The marina offers lounge spaces, restaurant partnerships and direct access to Liberty State Park and Manhattan-bound transportation. - FLOHOM said the marina’s Hudson River location and waterfront focus made it a natural fit for the brand’s New York metro debut. - FLOHOM’s first property, FLOHOM 1 | Bay Escape, was named the most wishlisted Airbnb in Maryland by Airbnb in April 2026. - FLOHOM has hosted thousands of guests since its founding in July 2023 and has earned consistently high review scores and Superhost recognition.

Between the lines: - The New York launch shows FLOHOM is moving from proof of concept to market expansion, using high-profile waterfront locations to build visibility for a niche product. - The company is leaning on a premium experience, strong views and proximity to transit to compete against traditional hospitality options. - The brand’s expansion into Jersey City and Myrtle Beach suggests FLOHOM is testing demand across both urban and leisure destinations.

What’s next: - FLOHOM 17 | Selah, Sailor is scheduled to open May 14 at Barefoot Marina in North Myrtle Beach, South Carolina. - That opening will join FLOHOM 15 | Palmera in the company’s Myrtle Beach market. - A second FLOHOM is scheduled to arrive at Liberty Landing Marina in summer 2026. - FLOHOM said it is targeting expansion into three new markets by the end of 2026. - FLOHOM is offering press walkthroughs and site visits by appointment, with interview requests and imagery available through brian@flohom.com.

The bottom line: - FLOHOM’s Jersey City debut is both a product launch and a category test: whether luxury houseboats can win a place in a top-tier urban hospitality market.