FLOHOM houseboat tops Maryland Airbnb wishlists

Why it matters: - Airbnb wishlist data shows which stays travelers are saving for future trips, making the Maryland ranking a signal of demand, not just visibility. - The result gives FLOHOM a market test case for floating hospitality in an urban setting. - The recognition also points to Baltimore’s Inner Harbor as a destination for more than conventional city lodging.

What happened: - FLOHOM 1 | Bay Escape, a luxury houseboat at Inner Harbor Marina in Baltimore, was named the most wishlisted Airbnb in Maryland. - Airbnb announced the ranking as part of its list of the most wishlisted listings across the U.S. - Bay Escape was the first houseboat launched by FLOHOM. - The floating suite opened in July 2023. - The listing is on Airbnb and is identified as FLOHOM 1 | Bay Escape on Airbnb.

The details: - FLOHOM launched Bay Escape as the first floating suite in its portfolio. - The property set the design standard and guest experience baseline for later FLOHOM stays. - FLOHOM describes itself as an experiential hospitality brand focused on floating accommodations. - The company now operates luxury houseboats in Maryland, Virginia, South Carolina and New Jersey. - FLOHOM 16 at Liberty Landing Marina in Jersey City, New Jersey, is the company’s most recent launch. - Airbnb’s most wishlisted listings list is based on the listings guests save most often while planning future stays. - FLOHOM said Maryland was first and will not be the only state to see category recognition.

Between the lines: - Baltimore was not widely viewed as a destination-travel market for unique stays before FLOHOM opened Bay Escape. - The Maryland ranking suggests travelers are embracing floating accommodations in places beyond the remote or rural markets where the category has often been concentrated. - The result supports FLOHOM’s broader pitch that waterfront hospitality can work in major urban marinas.

What’s next: - FLOHOM is targeting category recognition in every state where it operates. - The company continues to develop new properties and enter new markets. - FLOHOM says its long-term goal is to establish floating real estate as a recognized class of waterfront hospitality nationwide. - The brand is promoting more information through its website and social channels.

The bottom line: - Maryland’s top Airbnb wishlist ranking gives FLOHOM a visible sign that floating stays can win in a city, not just at a resort.